Apple launched an advertising campaign called “Get a Mac” by  TBWAMedia Arts Lab that ran from 2006-2009. The campaign featured John Hodgman (as PC) and Justin Long (as Mac) introducing themselves as their respective computing platforms in a white background. The adverts were a parody underscoring the contrasts between the platforms.

Working with a clever group of advertising industry executives and actors, we created a campaign that took a spin on these popular adverts and used them to compare Obama and McCain in the run-up to the 2008 election

Our campaign, Oh Hell Yes We Can hosted viewing parties for each advert as Get Out The Vote events, registering over 20k+ new voters in New York City.