The Future of Entertainment

According to the AT&T Foundry

Background

Media Consumption is Changing

AT&T completed its acquisiton of Warner Brothers Media in 2018. The goal of the Foundry was to look at the innovation landscape and horizons to create and test future ideas. This report married all of the aspects of the Foundry by doing a startup scan of the market, creating a point of view on some possible areas of exploration, and defining new projects to explore with new business units. This report was a part of a series of reports entitled The Futurist Series that had corresponding events and matchmaking services within the business units at AT&T and Ericsson to find startups to work with and projects to undertake.

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The Future of Entertainment

Developing a point of view on what the future of entertainmnet may hold

We interviewed 100+ leading innovators, exeutives, and researchers puching the industry forward. Our goal was to understand the inflection point of media and entertainment in 2016 from the sunsetting of the cable industry’s hold on content owners to the startups enabling a new kind of content creator and what may lie beyond.

The increase in smart phone usage, social media, streaming technology, and the pervasiveness of low-cost, high-quality devices for consuming video were applying pressure to the media landscape. The clear boundaries between media, techology, social, and the burgeoning creator space were merging into a new media and entertainment landscape.

Detailed Analysis

Each section had a projection, analysis, indicators and some early stage startups whose investments and traction were helping us formulate a view on what the venture capital community saw and what was delighting users.

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