wellnest spaces

client

Wellnest Spaces

dates

2018 – 2020

categories

Startup Fundraising · Product Design · Strategy · Customer Development · Prototypes

Background

Started in 2018 to solve a marketplace problem: starting your own medical or wellness practice is challenging and requires a lot of management overhead. Wellnest Spaces provides office space and practice management services in a subscription model to providers. Creating co-practice locations where practitioners can operate independently but under the same roof and patients can address all of their wellness needs in one location. With fully appointed and flexible office space, practictioners can meet patients where they live and work without concern about leases and staffing overhead. Wellnest Spaces closed in the Spring of 2020 due to the uncertainty of the Coronavirus pandemic.

wellnest co-practing spaces are offices where like-minded professionals can see patients in person. Without the overhead of obtaining and mainainting real estate and of running and managing their own practices, practitioners can focus on what means most: their patients

on-Demand Office Space

Beautifully appointed and fully-equipped office space for your patient needs in multiple locations where your clients live and work

Integrated Scheduler

Discover and schedule rooms directly through your current booking software with our integrated scheduler with API hooks into your existing calendars

Practice Management-as-a-Service

Fully-staffed locations with billing integration into all major platforms and practice management services available for total, out-of-the-box practice management

Startup Process

Customer Development & Generating a Point of VIew

Through one-on-on interviews with hundreds of medical and wellness professionals, their office staff, up and new graduates in many fields, we developed a point of view on the market and a hypothesis. We learned that the act of starting a business was the biggest hurdle and the most overwhelming for practitioners. If these practitioners were able to focus on building a clientele at their own pace, that they would be able to focus on the parts of the business that were most important to them – working with patients.

Market Research

Learning about commercial real estate from scratch was a great task itself. To provide our clients with the right type of space, approved for medical use and in a location that met their target demographic meant not only a deep dive into the real estate market but competitive analysis for their services in geographic areas. This required hundreds of interviews with all sides of the marketplace including consumers.

Fundraising, Prototype Locations & Software

We rasied a seed round which was enough for a concept location to serve our earliest clients and approximately 2 years of runway to operate and learn. Our initial location was small & manageable for an initial sub-set of practitioners with similar office space needs as our beta customers. The software was simple enough that I could personally build the features.

Iterate, Analyze, Repeat

With all experiements and learning, we analyzed each week trying to find succcessc riteria or pivoting through with the aim of learning from our customers, their patients, and thestaff hred to managed the practices for our clientele. With most of our clients seeing patients in-person before COVID-19, we felt that the idea had much merit. Soon most of our clients would move to telehealth, a business trend that was accelerated by the pandemic, and we put the project on hold. Many practitioners continue to see clients in person, our foucs would shift to those types of healthcare professionals.

Validating Concept with Practitioners

Software Prototypes

Calendar integration

With our API integrations into every major calendaring and scheduling platforms, schedule rooms & patients at the same time from your regular

Flexible Room Setup

Whether you need an examination table or simply a room with several chairs, each locations has rooms that are customizable for your meetings throughout the day

Notifications, Confirmations & Wayfinding

Fully automated notifications and confirmations including important information for your clients including parking, rooms, check-in procedures and any forms required. If permitted by your clientele, Wellnest Spaces can assist in additional wayfinding

Optional Billing integrations

Should your practice require direct-billing or integration into your existing billing services, Wellnest Spaces can handle your billing at our locations

Cloud Ready & Secure

All Wellnest Spaces patient and client information are hosted in a secure, HIPAA-compliant cloud

Dashboard

See all of your appointments, subscriptions, referrals from other Wellnest Spaces members, and inquiries from Wellnest Members from one convenient dashboard

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