wellnest co-practing spaces are offices where like-minded professionals can see patients in person. Without the overhead of obtaining and mainainting real estate and of running and managing their own practices, practitioners can focus on what means most: their patients
Customer Development & Generating a Point of VIew
Through one-on-on interviews with hundreds of medical and wellness professionals, their office staff, up and new graduates in many fields, we developed a point of view on the market and a hypothesis. We learned that the act of starting a business was the biggest hurdle and the most overwhelming for practitioners. If these practitioners were able to focus on building a clientele at their own pace, that they would be able to focus on the parts of the business that were most important to them – working with patients.
Market Research
Learning about commercial real estate from scratch was a great task itself. To provide our clients with the right type of space, approved for medical use and in a location that met their target demographic meant not only a deep dive into the real estate market but competitive analysis for their services in geographic areas. This required hundreds of interviews with all sides of the marketplace including consumers.
Fundraising, Prototype Locations & Software
We rasied a seed round which was enough for a concept location to serve our earliest clients and approximately 2 years of runway to operate and learn. Our initial location was small & manageable for an initial sub-set of practitioners with similar office space needs as our beta customers. The software was simple enough that I could personally build the features.
Iterate, Analyze, Repeat
With all experiements and learning, we analyzed each week trying to find succcessc riteria or pivoting through with the aim of learning from our customers, their patients, and thestaff hred to managed the practices for our clientele. With most of our clients seeing patients in-person before COVID-19, we felt that the idea had much merit. Soon most of our clients would move to telehealth, a business trend that was accelerated by the pandemic, and we put the project on hold. Many practitioners continue to see clients in person, our foucs would shift to those types of healthcare professionals.
